At a seminar earlier this year, Interactive pioneer Todd Purgason said there’s never been a great creative tool for self-expression. It’s true. You can take photos. Film videos and create art.
The iPhone is also addicting. It’s like a window into another reality where you can leave your current existence.
Yesterday my history-obsessed daughter and I were discussing the origins of the term alpha and omega. Quickly at a stop light I googled omega to see what latin letter it stood for. Thank you iPhone, instant knowledge. Instant gratification.
Yet, when my husband is driving it’s too easy for me to get on my iPhone and miss the opportunity to talk to him.
Why do I keep feeling a need to go back to my iPhone?
It's all about dopamine. Dopamine controls the pleasure systems of the brain and motivates you to seek out pleasures food, sex and drugs. So when you get a response to a text, it's a shot of dopamine. When you find an answer you Googled, it's a shot of dopamine. And our body always wants more. More. More.
A 12-step program for iPhone addicition.
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