It's a long story.

The Best D@mn Copywriter

May 2000 to present

Develop strategy and concepts for clients. Interactive, print, collateral, broadcast. Clients: Greenhaus, Red Door Interactive, Geary Interactive, emota, HollisBC, Morris Branding, Jacob Tyler Creative Group, Buchanan Design, Jenn David Design, idiom interactive, Premise Immersive Marketing, Law Creative, Hula Girl Design, BlueHornet, Intercommunications, Core Group One (Honolulu), Roni Hicks & Associates, Matt Luckey Design, MojoPages, Four Seasons, Infantino, La Valencia Hotel, Perfect Foods Bar, Fashion Careers College, Irvine Company, Hualalai Resort (Hawaii), Ward Centers (Hawaii), All Girl Skate Jam, McMillin Homes, Nautilus Custom Builders, RC Hobbs. Company.

AIGA San Diego Board Member and Copywriter 

Board Member and Copywriter

October 2009 - present 

Fun with 400 design professionals! (For a copywriter, it's kind of like being a tall, leggy blond at a frat party.) I concept and write communications for the chapter including eblasts, newsletters, website and social media posts. I have also served as the copywriter for the AIGA Y Design Conference.

Red Door Interactive 

Freelance Interactive Copywriter

October 2004- April 2009

What an amazing group of people. Collaborated with art directors and interactive teams on concepts and strategy, web sites, content, blogging, email, banner ads, rich media, video and believe it or not, the occasional print ad. Clients: Rubios’s, Del Mar Fair, Souplantation, TurboTax, San Diego Convention Center, Cricket, Youth Specialties.


Senior Copywriter

San Diego, California

April 2002 – June 2002

Print, collateral, direct mail, interactive. Clients: John Laing Homes, Irvine Company, Barratt American.



Newport Beach, California

February 1998 – May 2000

Where land became a brand. Print, collateral, direct mail, radio, video, interactive. Clients:, Irvine Company, Valencia Land, PGA West, Desert Troon.

The Schiller Group 


Honolulu, Hawaii

March 1995 – October 1997

Clients: Marriot Hotels, Bank of Hawaii, Castle & Cooke Homes Hawaii, Kraft Foods, Marshall’s, Honolulu Convention Center.

Peck Sims Mueller 


Honolulu, Hawaii

January 1994 – February 1995

Print, collateral, broadcast.

Clients: McDonald’s Hawaii, Sheraton Hotels Hawaii, Prince Hotels Hawaii, Bank of America.


Penguin Keeper, Sea World, San Diego 

I was a penguin keeper. Stuffing vitamins down the gills of frozen fish and passing them out like candy to the ladies and gents in black.


Addys, District 13 Addys Best of Show, Tellys, Communications Arts Site of the Week, International Webby, Internet Advertising Awards, W3, International Web Award, PRSA San Diego, Fairs Association American Marketing Association AMY, Peles, Nationals.



B.S., Political Science, Santa Clara University

Spanish Studies, University of Madrid, Spain