It's a long story.
The Best D@mn Copywriter
May 2000 to present
Develop strategy and concepts for clients. Interactive, print, collateral, broadcast. Clients: Greenhaus, Red Door Interactive, Geary Interactive, emota, HollisBC, Morris Branding, Jacob Tyler Creative Group, Buchanan Design, Jenn David Design, idiom interactive, Premise Immersive Marketing, Law Creative, Hula Girl Design, BlueHornet, Intercommunications, Core Group One (Honolulu), Roni Hicks & Associates, Matt Luckey Design, MojoPages, Four Seasons, Infantino, La Valencia Hotel, Perfect Foods Bar, Fashion Careers College, Irvine Company, Hualalai Resort (Hawaii), Ward Centers (Hawaii), All Girl Skate Jam, McMillin Homes, Nautilus Custom Builders, RC Hobbs. Company.
AIGA San Diego Board Member and Copywriter
Board Member and Copywriter
October 2009 - present
Fun with 400 design professionals! (For a copywriter, it's kind of like being a tall, leggy blond at a frat party.) I concept and write communications for the chapter including eblasts, newsletters, website and social media posts. I have also served as the copywriter for the AIGA Y Design Conference.
Red Door Interactive
Freelance Interactive Copywriter
October 2004- April 2009
What an amazing group of people. Collaborated with art directors and interactive teams on concepts and strategy, web sites, content, blogging, email, banner ads, rich media, video and believe it or not, the occasional print ad. Clients: Rubios’s, Del Mar Fair, Souplantation, TurboTax, San Diego Convention Center, Cricket, Youth Specialties.
San Diego, California
April 2002 – June 2002
Print, collateral, direct mail, interactive. Clients: John Laing Homes, Irvine Company, Barratt American.
Newport Beach, California
February 1998 – May 2000
Where land became a brand. Print, collateral, direct mail, radio, video, interactive. Clients: Viva.com, Irvine Company, Valencia Land, PGA West, Desert Troon.
The Schiller Group
March 1995 – October 1997
Clients: Marriot Hotels, Bank of Hawaii, Castle & Cooke Homes Hawaii, Kraft Foods, Marshall’s, Honolulu Convention Center.
Peck Sims Mueller
January 1994 – February 1995
Print, collateral, broadcast.
Clients: McDonald’s Hawaii, Sheraton Hotels Hawaii, Prince Hotels Hawaii, Bank of America.
Penguin Keeper, Sea World, San Diego
I was a penguin keeper. Stuffing vitamins down the gills of frozen fish and passing them out like candy to the ladies and gents in black.
Addys, District 13 Addys Best of Show, Tellys, Communications Arts Site of the Week, International Webby, Internet Advertising Awards, W3, International Web Award, PRSA San Diego, Fairs Association American Marketing Association AMY, Peles, Nationals.
B.S., Political Science, Santa Clara University
Spanish Studies, University of Madrid, Spain