Before you can sell the story, you have to tell the story. 

My name is Anne McColl and I'm a San Diego freelance copywriter who specializes in advertising and interactive copywriting. 

There are simply too many good ideas and businesses that die because people have difficulty communicating in a clear, simple and human manner. It’s my mission—no, my calling—to banish banal B.S. (That’s business speak and it doesn't mean a thing.)

 I help brands (people, businesses and startups) find the right words + pictures to tell their story. I put the heart back into communication so brands can make an emotional connection with their customers.

Take a look at the work I've done for some amazing clients and then give me a holler. It's never too early to get started.

Let's see the work.


Make your about page work harder.

Let's create an about page that wins hearts, customers and connections. DIY or I write it for you.

Find out more >

Let's banish the B.S. (That's Business Speak.)

From the blog.