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Anne McColl

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Freelance Copywriter/ Interactive/Digital/ San Diego Copywriter

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Anne McColl

  • Home
  • About
    • What makes me tick
    • Experience
    • Meet Anne
  • Portfolio
  • Blog
  • Newsletter
  • Resources
    • Copywriting 101
    • Write Your About Page
    • 15-minute SYB Bio Landing
    • Shamelessly Human Newsletter
  • Work With Me
    • Work With Me
    • Process
  • Shamelessly Human
  • Sketchnotes
  • Contact

San Diego Freelance Copywriter Blog

San Diego freelance copywriter Anne McColl shares tips and insights on copywriting, running a small business, marketing trends, writing websites, and design.

Shamelessly Human Brand Story is here!

October 26, 2023 Anne McColl

After a design event, some friends and I went out for a beer (me: hard cider cuz I’m a wimp), and we were chatting about the latest AI news.

If you were a stalker, this is what you may have heard:

“I’m raising my glass to being on the brink of retirement.”

“Creative work is drying up.”

“How in h*** do we even stand a chance against those smarty-pants AI thingamajigs?”

So what do we do?

We tell better stories. We tell better stories about our businesses. We tell better stories about ourselves.

AI is just a fancy data aggregator; the results can be average. So now is the time to embrace who you and be Shamelessly Human.

Introducing

Shamelessly Human Brand Story:

Write Your Brand Story with Heaps of Human Help and a Dash of AI.

November 9 to December 13.

In this class, we're not just scratching the surface; we're going to dig deep, really deep, into uncovering your Thought-Provoking Point of View (POV). You're not just a designer; you're a designer with a unique perspective that sets you apart. In this age of automation and algorithms, it's your human creativity and insight that bring real value to the table.

Real live human help 3 hours a week.

There are videos, worksheets, and prompts to help you. For 4 weeks, there will be 3 hours of live video office hours to get feedback on your work. (And I’m not internet famous or anything so you can get lots of face time with me.)

And we’ll make friends with AI.

We’ll touch on AI to help. But the real magic comes from your thinking. So, this is a human writing class with a dash of AI. This is a brand story writing class with a dash of AI. If you’re seeking AI as the main course, this course won’t be your jam.

Get ready to unleash your new brand story before the New Year rolls in.

Picture yourself radiating unshakable confidence in your message. You'll have the confidence to unveil that slick website, new course, or new service. Imagine your customers exclaiming, "Hell yes, this is exactly what I've been craving!" 🚀🔥💥

Shamelessly Human is open!

← DIYFamilyFilms Nails ItThree waters. Three different brands →

START HERE

Why I hate the word content

Writing a really fast rough draft with Gogle voice typing

I have 26,000 emails and I feel fine

Content vs copy

Write a complelling case study

Write like a girl

What Luke Skywalker taught me about the big idea

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