When potential clients are looking to hire you, they want to see what sort of success and experience you have. By providing a case study, you can give concrete examples of your work.
When you’re describing what you did at a job, the more specific you can get with results, the better. (Tip, if you’re writing about a former position or work done for a client, make sure those results can be made public!) A mini case study can help you stand out from a field of qualified candidates and helps direct conversation towards your successes.
Instead of writing:
I help business owners make more money.
You could get more specific:
After working with me for three months, my clients increase their sales by 30%.
Make it easy and follow a formula.
Follow these steps for a compelling case study.
- Situation – Describe the product or the service or the person you are collaborating with. This helps place everything in context.
- The challenge – State the problem you must solve and the issues facing the client. Results will be measured from this point.
- The solution – Describe what specific actions and strategies were taken to overcome the challenge.
- The results – Be as specific as you can be: website visits increased 15%, conversions went up 20%. The story of transformation is the power of a case study.
Situation – Jane is a graphic designer who has been in business for five years who has a wide variety of clients ranging from spas, to healthcare to financial planners.
- The challenge – Business is going well, but she has lost several long-time clients. Jane has trouble differentiating herself from a host of other graphic designers who offer similar services.
- The solution – We helped Jane repackage her offerings so she is the expert in helping wellness providers, yoga instructors, physical trainers, and dieticians build their businesses.
- The results – She now has a growing list of clients in the wellness field, has begun to speak at seminars, and receives more referrals. Her income this year has increased by 30%.
I hope this helps you provide examples to your potential customers. Let me know! If you enjoyed this, subscribe to my newsletter for more about creative storytelling for business.