How a copywriter spends their time.

I presented to copywriting class at The Art Institute-San Diego and shared this slide (a creative way to emphasize the importance of planning and the creative brief.) WhatACopywriterDoes_1

Then I realized I was only focusing on the creative process. There is a lot else I do, I spend so little time actually writing. When you perform a craft for a living, there is a whole lot of business around the craft.