Why words + visuals rule.

It's funny. As a writer, I am often the biggest proponent of visuals in web content. Clients ususally pay attention to the homepage but then after that, sometimes visuals get forgotten. But when text and visuals are paired together, they create a stronger message.

And if you have a lot to say, nothing is more intimidating than an entire page of text. Visuals help break up text into chunckable pieces that are easier to retain. 

text_vs_visuals
text_vs_visuals

 

You bet.

Writing is design.

You really can't do one without the other.

Update: Original source for stats for infographic. But the 60,000 stat has been proven bogus. Apparently my sketchnote has travelled around the Internet.

 

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Happy creating!

anne_signature
anne_signature