As an interactive copywriter, I'm committed to the power of words and the importance of telling story. But frankly, nothing is an intimidating or uninviting as a solid page of text. Yes, subheads and bullet points make copy more scanable, but words + pictures create an even stronger story and involve more senses and create more emotion.
Well thought out visuals just don't add eye candy, if you're taking notes yourself at a meeting, seminar or conference and add pictures to your words, your retention will increase by up to 30%.
See a whole slew of graphic recordings on Image Think's site here.