I've made a career as an advertising and interactive copywriter (or digital copywriter or web writer or whatever else ya wanna call it) for a host of clients including Hawaiian resorts, fish tacos and shoes. This was some of the most challenging copy I've ever written – The Law Office of Warner & Szakall. The subject matter - child advocacy – is a serious issue. The fate of children's lives and futures are at stake here. The goal here was to be conversational, reassuring and non-intimidating.
See the site here.