Time really flies.

william_shatner It’s something that happens to us all. You click to buy something and the eternal beach ball of hell appears, spinning and spinning while systems process a particular request. It’s the online equivalent of being put on hold on the telephone and being treated to bad elevator music.

Come on, let’s use this down time to entertain, or at least promote the product. When Alaska Airlines is processing flight information, Tim the Moose nonchalantly strolls across the screen. But my hands down favorite has to be for travel discounter Priceline, where during processing times, customers are treated to shots of longtime spokesperson William Shatner doing karate chops and proclaiming, “Watch me flex my bargainus maximus.”

What a pity they don’t have him singing.