Is creativity still king?

The San Diego Ad Club sponsored an interesting forum on creativity and agencies. Is creativity still king?

In a short word, yes.

There's more people producing sites and video and blog posts. More volume. More crap. It's easier than ever for a great idea to stand out, if only people see it.

However, the days of a copywriter and art director going off to a room to concept for a week are over. This whole working in a silo has to end.

But on the other hand, someone has to steward the idea through production. Creative by committee tends to produce watered-down ideas.

What's your experience?