So many times when I’m helping a client redo their website we arrive at the blog page. And then there is a deep sigh.
“Do I have to blog?”
The answer is no, you don’t.
Now, of course, there are reasons why you could blog.:
Blogging consistently makes you become a better writer—and a better thinker
All the fresh content can help your SEO like nothing else
When potential visitors visit your site they can learn more.
But despite all this, if you don’t want to blog, don’t feel pressure to put one on your website. There is nothing lamer than a blog with one post from three years ago that says, “Welcome to my blog.”
Thoughts instead of a blog.
Instead, consider putting up a thoughts section. There might be a few questions that your new clients ask you again and again. Spend time and answer those questions in a thorough manner.
We call this evergreen content, meaning that it has a longer shelf life.
This is the Thoughts section on the website of Jessica Hische, a well known graphic designer who speaks at a many national graphic industry events and is over inundated with email.
She has a short list of a few long articles that cover what people want to know: How to get freelance work, how to price projects, how to get paid, and how to say no to clients.
It’s better spend time on a few pieces of content than a half-assed job blogging.
I was talking to a residential architectural designer in my writing class who isn’t going to blog. However, she is developing a few articles on how to select a designer and about her design process. She shares photos of recent projects on Instagram and brings her Instagram feed onto her site.
So if blogging is just going to be one of those things you “should do” but never will, this San Diego freelance copywriter suggests that you put your efforts on something else that will benefit your business better.
Happy writing. :)
