With 300 million users uploading 21.9 billion photos on Instagram last year, we’re taking and sharing more photos than ever before. But the funny thing is, we’re printing fewer and fewer of them. Instagram may have the highest engagement of any social network, but you can also engage people by printing out your Instagram shots. The intersection of online and offline is my favorite place to hang. Here are a couple creative ways to share your favorite photos.
An Instagram business card.
Sue B. Zimmerman is The Instagram Expert, a high-energy entrepreneur who helps growing businesses find and connect with their audiences on Instagram. Is it any surprise that her business card is an Instagram shot of her in an Instagram frame? Sue's contact information is printed on the back. These are Mini Squares printed by Social Print Studio, a fun online studio that prints your Instagram shots. (I am not an employee, I simply love their products.) And yes, several months after meeting Sue again at #smmw15, I still have her business card pinned up on my bulletin board. How's that for brand engagement?
Cards Against Banality.
Branding expert Liz Goodgold is a speaker and author of How to Speak Gooder: Brand-New Rules for Public Speaking in a Digitally Distracted World.
Liz’s talks are the epitome of “edutainment” – blending information, education, humor, and real-world examples. She is known for her Words of Lizdom, a collection of wise and punny aphorisms. As a holiday gift I designed a card set of her Words of Lizdom. (Large format Squares from Social Print Studio.) I know Liz got a big kick out of them and appreciated the personalized gift.
The Word Book
In the writing world, November NaNoWriMo is National Novel Writing Month where writers commit to writing the first draft of a novel. While I couldn’t commit to writing 1,600 words a day, I could commit to writing 1 word a day. So every day for a month, I created a word image on mobile devices, using a combo of photo, Over and Brushes and posted the word image on Instagram. At the end of the month I printed a tiny book, My Favorite Words.
I sent My Favorite Words out as a holiday promo to my clients. It was a big hit, many even shared the book on Instagram. Now, over a year later, when I visit their offices, many clients have the tiny book stuck on a filing cabinet. (The back cover contains a magnet! Yep, printed by Social Print Studio.) This is the beauty of print, if you create something precious, people will keep it, providing a lasting branding message.