Creative Cocktail: The workshop

At Hera Hub, the co-working space I've been working out of for the past two years, they have weekly roundtable discussions call Business Boosters. This week I led a workshop called Creative Cocktail at each of the three Hera Hub locations in Mission Valley, Sorrento Valley and Carlsbad.The premise: a creative copywriter asks is it really like Mad Men where you drink 3 martinis and then write great ads? In this class I led an exercise how to think visually and how to mix hooks for creativity.

Of course, I made a promo video.