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Anne McColl

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Freelance Copywriter/ Interactive/Digital/ San Diego Copywriter

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Anne McColl

  • Home
  • About
    • What makes me tick
    • Experience
    • Meet Anne
  • Portfolio
  • Blog
  • Newsletter
  • Resources
    • Copywriting 101
    • Write Your About Page
    • 15-minute SYB Bio Landing
    • Shamelessly Human Newsletter
  • Work With Me
    • Work With Me
    • Process
  • Shamelessly Human
  • Sketchnotes
  • Contact

San Diego Freelance Copywriter Blog

San Diego freelance copywriter Anne McColl shares tips and insights on copywriting, running a small business, marketing trends, writing websites, and design.

The Power of Story in Star Wars

May 4, 2017 Anne McColl

When George Lucas started to pen the screenplay for Star Wars he had visions of a sweeping galactic tale. After two long drafts, he still had trouble focusing on a story. He revisited Joseph Cambell's Hero's Journey that plotted common elements of myth and legend in his book A Hero With a Thousand Faces.

A with that framework he was able to craft Episode 4: A New Hope. Nancy Duarte plots out A New Hope according to the Hero's Journey in her book Resonate.

Ordinary World – Life as it is.
We meet Luke, a farm boy on the desert planet of Tantooine. Luke looks to the skies and dreams of adventure.

Call to Adventure – The protagonist is called to action, to create change.
Luke buys R2D2 and watches a hologram of a beautiful princess crying for help. (Ewww, it’s his sister!)

Refusal of the Call – Clinging to the status quo.
Luke whines, “I can’t,” when Obi-wan asks Luke to join him.

Meet the Mentor – A mentor challenges our hero.
Obi-wan gives Luke his father’s light saber and tells him about the Jedi knights.

Cross the Threshold – Ready for change.
Luke’s Uncle and Aunt are killed by stormtroopers. No reason to stay on this sandy planet.

Test, Allies & Enemies – The building of your team. Meeting the enemy.
Luke and Obi-wan hire Han and Chewie. They have to evade stormtroopers to leave the planet.

Approach the Innermost Cave – Personal growth.
On board the Falcon, Obi-wan teaches Luke about the Force. (“I don’t need no hokey religions or ancient weapons,” says Han.) They approach something that isn’t a moon.

 

Ordeal – Our heroes face a challenge.
The boys dress as stormtroopers and rescue the princess.

Reward (Seizing the Sword) – The team comes together.
Only by working together can Luke, Han, Chewie and the princess escape the garbage chute.

The Road Back – More obstacles.
They evade more stormtroopers, Obi-wan fights Darth Vader, sacrificing himself to create a distraction so the others can escape.

Resurrection – Final attempt at big change.
As Luke flies his X-wing towards the Death Star, he hears Obi-wan’s voice telling him to use the Force, and take the lucky shot that destroys the Death Star.

The Return – Returning to a new reality.
The princess gives the boys medals of honor. Peace.

Try using the Hero’s Journey when you’re writing a pitch or a profile for a sense of drama that leaves people wanting to hear more.

Happy Star Wars Day! And Happy Writing!

 

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