Scaling your story for social media.

I had the pleasure of being the guest on Dr. Mary Beth McCabe's Social Media / Mobile Marketing webinar series.

Catch the webinar here.

We talked about:

  • How the advertising/marketing game has changed
  • More businesses have the tools, but they still need the know how
  • Storytelling draws you in by your emotions
  • Scaling your story for social media
  • Social media platforms are tactics, not strategy
  • We also talked a little bit about my graphic recording practice
  • The importance of simplifying ideas in a 24/7 world
  • Sketching is a took for thinking.

Of course I made a sketchnote after our discussion.