I had the pleasure of being the guest on Dr. Mary Beth McCabe's Social Media / Mobile Marketing webinar series.
Catch the webinar here.
We talked about:
- How the advertising/marketing game has changed
- More businesses have the tools, but they still need the know how
- Storytelling draws you in by your emotions
- Scaling your story for social media
- Social media platforms are tactics, not strategy
- We also talked a little bit about my graphic recording practice
- The importance of simplifying ideas in a 24/7 world
- Sketching is a took for thinking.
Of course I made a sketchnote after our discussion.