If you live in San Diego, you’ve seen them—the Antonyan Miranda billboards. As a San Diego copywriter, I am always excited to see a new one! Since 2019, they’ve been everywhere, quietly (and not so quietly) branding divorce with freeway dominance.
And now? They’ve gone full icon. The latest billboard doesn’t even need words, just a logo. When your brand can go word-free, you’ve hit a whole new level of recognition.
When you’re driving by at 70 miles an hour, you’ll notice a hand hovering over a nuclear launch button. On closer look, the wedding ring has been moved from the fourth finger to the middle one. A faint tan line gives away the backstory: this finger used to mean something else. (I didn’t catch this detail until I was a passenger and not driving.) It’s a perfect metaphor—sharp, visual, and just a little explosive.
According to a San Diego Reader interview, Antonyan Miranda runs as many as 20 billboards at once—roughly 3% of all billboards in the county. This is how you gain recognition using old-school media!