Brand Safari: Sightings of great work in the branding jungle.
It was the first week of the new year and I was meeting a girlfriend for breakfast at Breakfast Republic down at Liberty Station. As a San Diego freelance copywriter, I immediately was drawn to how copywriting was able to contribute to a fun experience. This is where creativity–not budget—makes a big impact.
While I was waiting for Lex, my tea was delivered in a mug that equated coffee consumption with early morning clarity.
A whimsical chicken character lived inside the menu and commented on menu items.
And Breakfast Republic didn’t miss a chance for branding fun with napkin wrappers and a line of sauces and toppings they carry.
Well done! Well done! (And the company and conversation was pretty great too.)
How can you share bits of humor and humanity as your customers experience your business?