Craft a Captivating Statement for Your Biz to Woo Your Ideal Customer

Our free workbook gives you the Clarity Line formula to take customers from Yawnsville to Yes.

Write Your Clarity LIne Workbooks

It’s time to write your Clarity Line.

An easy Mad-libs inspired template makes it easy to write a powerful sentence that:

  • Articulates: Proclaims the transformation or benefit your services or products provide.

  • Captivates: Addresses the emotions that customers are feeling about their problem. (This is the super glue because we buy with our hearts, not our brains.)

Flaunt your Clarity Line everywhere:

  • As homepage headline

  • The headline for your about page

  • Social media bio

P.S. Just to be clear, this is a PDF that you download, print out and write on. It’s not really a spiral notebook.

Created by an award-winning ad copywriter who learned all the top-secret strategies of fancy agencies and will reveal them to you.

Hi, I'm Anne. I help brands tell stories that stick, because in a noisy, complicated world, #ClarityWins! I have 20 years of experience helping movements, businesses, and startups find the words + pictures to tell their stories. My mission: Banish B.S. (That stands for Business Speak.) These days, I teach business owners the same strategies I learned while laboring at big-budget ad agencies and branding studios. When I’m not surfing the Internet for work, I can be found surfing San Diego’s juicy waves (status: dork) or hiking with my family.