Write Your About Page for Your Creative Biz

Craft Your Kickass About Page with Our DIY Video Workshop and Workbook. $27.

Make the Human Connection

Listen, I know the temptation: just let your work speak for itself. After all, you’re a creative, coach, or consultant, right? Your brilliance should be enough. But here’s the thing—it's not.

People (aka your next paying clients) love getting the behind-the-scenes scoop. They want to know why you do what you do, how you think, and how the sting of being picked last for dodgeball in third grade somehow turned you into the empathetic genius you are today. Your About page isn’t just another page; it’s prime real estate on your website. It’s where you get to make a real, human connection and showcase the true value of your work. And guess what? That connection? It’s what gets you paid more.

So, grab this video workshop and workbook, pop some popcorn, and let’s craft that About page that’s going to magnetize your audience.

👉 Easy prompts and templates
👉 Real-world examples to spark your creativity
👉 Tailor-made for creatives, coaches, and consultants!

Let’s make it happen.

What attendees said:

  • Anne McColl was FABULOUS ... Lots of good, fun, authentic advice and expertise.  She has great energy and is obviously passionate about the work she does!

  • Very informative, so much information. Good examples shared so I have a feeling what I would like to do with mine.

  • So many examples of great about pages + the format/formula to create an amazing about page.

  • I LOVED how the information was presented. The examples were really inspiring and I can't wait to update my about page!

  • I loved all the ideas and examples, and the message that we can present it in whatever way best showcases us individually and our businesses and our values!

  • I loved feeling the host's contagious energy and learning her expansive scope of tips for creating an exciting, relatable, and memorable page. The session exceeded my expectations.

  • So many examples of great about pages + the format/formula to create an amazing about page.

  • This was the best workshop on about pages I’ve ever joined for. Thank you for all the lovely, creative examples and for framing things really well so we can proceed with clarity! And loved your Q+A answers!

  • I LOVED how the information was presented. The examples were really inspiring and I can't wait to update my about page!

  • I really appreciate that you shared the handout and the workbook/guide, very useful resources, and goes to show on how you foster knowledge sharing with cultural traits and values based on helping others, reciprocation, enjoyment of the process and positive sense of self-efficacy; thank you very much! I really liked the concept of interpreting the elements of the about page as building blocks as it makes your guidance quite versatile to produce all sorts of types of about pages! Thanks a million!

Hi, I'm Anne McColl, the Best D@mn Copywriter.

I help brands tell stories that stick, because in a noisy, complicated world, #ClarityWins! My mission: Banish B.S. (That stands for Business Speak.)

 I’ve taken everything that I’ve learned while working with creative marketing firms and progressive brands for 20 years and distilled it into a writing technique for non-writers.

When I’m not surfing the Internet for work, I can be found surfing San Diego’s juicy waves (status: dork) or hiking with my family.