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Anne McColl

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Freelance Copywriter/ Interactive/Digital/ San Diego Copywriter

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Anne McColl

  • Home
  • About
    • What makes me tick
    • Experience
    • Meet Anne
  • Portfolio
  • Blog
  • Newsletter
  • Resources
    • Copywriting 101
    • Write Your About Page
    • 15-minute SYB Bio Landing
    • Shamelessly Human Newsletter
  • Work With Me
    • Work With Me
    • Process
  • Shamelessly Human
  • Sketchnotes
  • Contact
nanochip_2.jpeg

Nanogen – tradeshow

A bag of fun.
What will you find at a molecular diagnostics trade show? A lot of Ph.D.s and plenty of fun, thanks to Nanogen. To create wow for the NanoChip 400, a device that automates molecular testing, we invited attendees to stop by the Nanogen booth for a sample of yummy NanoChip potato chips. (Freshly made, in their own custom bag.) Posters, postcards, a landing page, and cyber café promos all contributed to the buzz.

Wow:
They came back for seconds and thirds.

Nanogen – tradeshow

A bag of fun.
What will you find at a molecular diagnostics trade show? A lot of Ph.D.s and plenty of fun, thanks to Nanogen. To create wow for the NanoChip 400, a device that automates molecular testing, we invited attendees to stop by the Nanogen booth for a sample of yummy NanoChip potato chips. (Freshly made, in their own custom bag.) Posters, postcards, a landing page, and cyber café promos all contributed to the buzz.

Wow:
They came back for seconds and thirds.

nanochip_2.jpeg
nanochip_1.jpeg
Nanochip_3.jpeg

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