Food Packaging Copywriter
Every word tells a delicious story.
Your food packaging and beverage packaging has to work double hard. You just have a second to grab a customer’s attention as they’re walking down the grocery aisle. Then when they pick up your product, your packaging has to tell them what it is and how it tastes in just a few words. There’s no room for extra fluff.
On the side and back panels, there may be time for some romance copy, to tell a little bit about the product and who makes it. Food package copywriting is always an exercise in restrain and hierarchy. It’s better to have less copy that is easier to read.
Going retro with craft beer.
Teahouse rock.
Selling wellness at the airport.
Zen breakfast without the woo.
Homegrown goes big.
Energy drinks for socialites.
Cheese from around the world.
