Offline meets online.
As an interactive copywriter, the expected holiday greeting is to send a witty, holiday themed email or video. But this year, I wanted to do something different, something precious. Something that people would keep out on their desks year round. After several creative meanderings (most of which involved large amounts of chocolate,) I came up with Instagram origami cranes. (The crane is a symbol of prosperity and luck.) It’s the ideal collision of digital and real world. For my social media and marketing clients that I followed on Instagram, I designed customized square grids using their Instagram photos and then printed it on my HP printer. I cut each square to size and then folded a crane. I attached a ribbon with a gift tag: “May the New Year unfold with peace and joy.” Clients could hang their Instagram cranes on a tree or in their office. The response was quite positive, many clients featuring their Instagram crane on Instagram.