Simple is in.
Sales were sluggish at Crofton Park, a collection of attached homes by Village Homes in Denver, Colorado. Oops. To stimulate sales, a rebranding positioned Crofton Park as a maintenance-free mecca for empty nesters and singles who desired a home without the time-consuming commitment. A generous Moving Program underlined the Simple concept and helped make moving to Crofton Park the easiest thing ever.