It's funny. As a writer, I am often the biggest proponent of visuals in web content. Clients ususally pay attention to the homepage but then after that, sometimes visuals get forgotten. But when text and visuals are paired together, they create a stronger message.
And if you have a lot to say, nothing is more intimidating than an entire page of text. Visuals help break up text into chunckable pieces that are easier to retain.
Writing is design.
You really can't do one without the other.
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